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Google is the Most Popular Brand on Digital Media for July 2013
Social media analytics company Starcount has ranked Google as the most popular brand on social media for the month of July with Walt Disney coming in second place. Google took top billing as it...
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Intel’s New FC Barcelona Sponsorship Goes Inside Out
Technology brand Intel is renowned for its beautifully brief ‘Inside’ tag line, but its latest partnership with Spanish soccer powerhouse F.C. Barcelona takes it to the next level. The tie-up sees the...
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The Best Ads of 2013? Show Me the Social!
It’s the time of year that everyone settles into review and prediction mode, and Adweek hasn’t disappointed with its list of the top 10 ads of 2013. As you might expect, social media feature...
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Budweiser Puppy Love Inspires Far More Than Broncos at Superbowl XLVIII
A disappointing game on Sunday night wasn’t offset by outstanding commercials, but the Budweiser ‘Puppy Love’ spot did its best to bring things back into positive territory. Many fans may have switched...
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National Corvette Museum Rescues Its Brand In Real Time
The National Corvette Museum uses its Facebook page to relay the rescue to brand fans When life hands you lemons, make lemonade, so the saying goes. One look into the sinkhole that opened up in the...
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Pepsi Launches Mini Cans with Maximum Entertainment
There are times when less is more, but we’ve a feeling that Pepsi’s latest product branch isn’t one of them. Perhaps that’s why the brand is going so big on the entertainment and social media angle of...
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Honey Maid Has Perfect Response to Social Media Critics
We see a lot of social media marketing blunders as we watch brands navigate the turbulent channels of social networks, so it’s all the more encouraging when one strikes just the right note. Honey...
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Social Goes Gaga for Game of Thrones Season 4
Social media trends come and go, but Game of Thrones has an enduring appeal that keeps us all coming back. The premiere of season 4 this past weekend proved that, as fans and brands alike went crazy...
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Bud Light Plans a Brand-Sponsored Night of “Whatever”
Must of us have had a memorable night on the town thanks to (or to blame on) alcohol, but probably never before in a town being run by a beer company. Budweiser intends to change that as part of its...
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#WinWednesday: TD Bank Takes Time Out for Customer Appreciation
Whatever you think of the banking industry, it’s easy to agree that banks are rarely at the front of the line when it comes to customer service or creating a positive image. From long lines and...
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